Five-year deal between RCS MediaGroup and Playtech
Milan, September 10th 2014 – Leading Italian daily sports newspaper La Gazzetta dello Sport has launched GazzaBet – an online sports betting portal and mobile offering developed in partnership with Playtech, the world’s leading international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry.
Timed to coincide with the new national and international football seasons, the sportsbook will offer an easy and secure way to bet on sports and events selected and approved by Italian regulator AAMS.
In a five-year deal, that includes an option to renew for a further five years, Playtech will manage the gaming platform and provide RCS MediaGroup with its innovative online and mobile sports betting and gaming software, products and marketing services under the brand GazzaBet.it.
GazzaBet sets out to meet the needs of all sports fans and will cover both Italian and international football, the Champions League and Europa League, Euro 2016 qualifiers, basketball, volleyball and other major sporting events, including Formula 1 and classic cycling races such as the Giro d’Italia.
The launch of GazzaBet marks RCS MediaGroup’s first entry into sports betting and provides a safe and transparent user experience backed both by the La Gazzetta dello Sport brand – a hallmark of reliability and integrity – and the technological expertise offered by Playtech, the leading provider of innovative multi-channel, turnkey sports and gaming solutions.
This also marks Playtech’s first entry into the Italian sports betting sector with its technology providing a cutting-edge alternative to the software currently being used in the market.
The online and mobile sportsbook offers a comprehensive range of advanced features, with a unique offering in the industry that includes up-to-the-minute sports betting news, detailed statistics and expert tips provided by a betting content specialist.
The mobile optimised site is designed to provide the best user experience on the market and caters for a wide range of devices and operating systems.
GazzaBet is an attractive proposition for fans, with new customer bonuses and spot promotions for all players – as well as some of the best odds on the Italian market – making the site the definitive choice in fixed odds and in-play betting online or on mobile. Customers can use any of the major payment methods to manage their gaming experience, while customer service will be available (in Italian only) by phone, web chat and email.
The decision to launch the site came in part from a recent survey carried out by research institute Gfk Eurisko that found a strong interest in online gaming among players and Gazzetta’s readers.
Alessandro Bompieri, General Manager of RCS MediaGroup’s Media Division, said: “We are extremely pleased to be in a position to offer such a new service – within a regulated market – to our passionate readers, many of whom have been waiting for a sophisticated sports betting website for a long time. We are very proud of our offering and, as of today, of a portal like GazzaBet that is secure, protected and advanced thanks to the extraordinary experience of Playtech.”
“GazzaBet is a further step in our pipeline of sports entertainment digital products and services and follows the successful recent releases of the Gazzetta Gold app and the new Gazzetta website,” added Bompieri.
Shay Segev, COO of Playtech, said: “This is a landmark deal for Playtech and cements our position as the leading supplier of sports and gaming technology and services in regulated markets.”
“We are extremely excited to be partnering with such an iconic sports news brand and the potential it has to drive market growth for both parties,” Segev added.
– Ends –
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, CRM services and hosting.
The Group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has more than 3,400 employees located in twelve countries. Its leading gaming applications include casino, bingo, poker, sports betting, live, mobile and social gaming, casual and fixed odds games.
For further information contact:
Playtech plc +44 (0)20 7861 3232
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Bell Pottinger
Adam Kay, Head of Investor Relations +44 (0)20 7428 1776
David Rydell / Olly Scott +44 (0)20 7861 3232
RCS MediaGroup is one of the world’s major multimedia publishing groups and as such is intent on leading developments in its sector in defining the next publishing paradigm. RCS is active in all publishing sectors – from newspapers to magazines, books to TV, and radio to new media – and among the leaders in terms of advertising sales and distribution.
With 32% of its turnover generated in foreign markets, RCS has a significant presence in particular in Spain, Portugal, USA, South America, UAE and China and is listed on the Borsa Italiana MTA segment (RCS MediaGroup S.p.A.; ISIN: IT0004931496). With the power brands Corriere della Sera, La Gazzetta dello Sport, Marca, El Mundo and Expansion, RCS is leader in the newspaper sector in Italy and Spain.
La Gazzetta dello Sport is Italy’s leading source of sports news and with nearly 4 million readers is the most-read daily newspaper in Italy. Founded in 1896, it has always stood out for its authoritative information and the unrivalled quality of its content. Together with its Saturday magazine, Sportweek, and its website, video reports, digital editions and social media presence, it offers a comprehensive news source, providing all the information and opinions that sports fans crave. La Gazzetta dello Sport covers thousands of live events through its multi-platform news system. Gazzetta’s huge online community is one of the most vibrant on the web.
For further information contact:
RCS MediaGroup - Newspapers Media Relations
Tel: (+39) 02 62824111 - (+39) 335 5997198 - firstname.lastname@example.org
Tel: (+39) 02 62824810 - (+39) 366 9206986 - email@example.com