Finnish brand opts for own dedicated studio and new look ‘presenters’
London: August 21st – Finland’s national gaming operator has launched today with Playtech’s cutting-edge live casino solution located in its own purpose-built studio within its Espoo headquarters and featuring a new presenter concept.
RAY (Raha-Automaattiyhdistys – Slot Machine Association Finland) has further extended its existing long-term relationship with Playtech and launched unlimited Blackjack, Blackjack and Roulette tables. The initial launch includes Playtech web version with mobile due to follow shortly.
Playtech offers a wide choice of live casino facilities in order to meet the different cultural needs and requirements of its licensees, including installing live casino within physical casinos to accommodate local regulations.
Playtech worked closely with RAY and implemented a purpose-built environment to accommodate its requirements and the taste of its local audience. This included a new and innovative look and feel of its live casino product and the way dealers are presented to RAY’s customers.
Each dealer is referred to as a ‘presenter’, is dressed in informal clothing and presents from a modern, casual lobby environment with soft tones and contemporary designer interiors.
“We are thrilled with the new product which is not only the best in class and the most advanced, but also the most flexible and comprehensive which allowed us to have purposefully taken a friendlier and fresher approach to live dealer,” said Timo Kiiskinen, Senior VP Business Operations at RAY.
“The studio looks fantastic, the technology is the best in the industry and the presenters are ready to meet our customers who, from extensive rounds of focus groups, have really taken to the new look we have adopted”, he added.
Shay Segev, COO, Playtech, said: “RAY are a longstanding Playtech partner and we’ve thoroughly enjoyed working with them on this project, particularly the new, innovative approach they have taken to live casino.
“We look forward to working with the team on this and many more exciting ventures.”
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Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, CRM services and hosting.
The Group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,400 employees located in twelve countries. Its leading gaming applications include casino, bingo, poker, sports betting, live, mobile and social gaming, casual and fixed odds games.
For further information contact:
Playtech plc +44 (0)20 7861 3232
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Bell Pottinger
Adam Kay, Head of Investor Relations +44 (0)20 7428 1776
David Rydell / Olly Scott / Guy Scarborough +44 (0)20 7861 3232