Mecca Bingo brand extends Playtech bingo and games partnership
London: January 30th 2017 – Mecca Bingo has agreed terms to renew its bingo and games contract with Playtech, further extending its longstanding relationship with the world’s leading Omni-channel gaming software, systems and services supplier.
The multi-year agreement strengthens a more than a decade-long partnership between the Rank Group owned brand and Playtech, the leading supplier of bingo software, content and services in the UK and the power behind the UK’s largest bingo network.
Playtech Bingo will retain its position as the exclusive provider of bingo and games for the leading UK brand, while the extension also covers the provision of dedicated content development giving Mecca a significant point of market differentiation.
The agreement also includes Playtech’s Open Platform enabling Mecca to offer its players a vast array of leading Playtech and third -party games content to its rapidly growing player base.
Daniel Phillips, VP UK Operations, Playtech, said: “The network is performing well with stakes and active players at their highest ever levels and our licensees have made a great start to 2017.
“Mecca is one of those so we are therefore very pleased to continue our long-standing relationship with the Rank Group and our collaborative approach will help drive their bingo business into the next decade and beyond.”
Colin Cole-Johnson, Group Director, Rank Group, said: “It is a suite of products our customers know and love, and this has been an important partnership for Mecca since 2006, so naturally we are pleased that an agreement has been reached to develop this further.”
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Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division's proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
For further information, contact:
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Bell Pottinger
+44 (0)20 3772 2500
David Rydell / Olly Scott / David Bass