Playtech Sports launches first Virtual retail product with Coral 

‘Out of the box’ 100-shop football accumulator trial could lead to nationwide roll out – Plans to extend across entire Coral estate via TV broadcast solution 

London: July 28th 2016 – Playtech, the world’s leading Omni-channel gaming software and services supplier, has gone live with its first ‘out of the box’ retail Virtual Sports product across 100 UK Coral shops with the potential to deploy it across 1,000 outlets in the next 12 months.

Replicating a real-life football accumulator or acca, the Virtual Sports Football Accumulator product, that is streamed locally via a Linux hardware box solution, is comprised of four 90-second matches run simultaneously every five minutes. This gives players a wide-range of options in every betting round and allows them to view a ‘Feature Game’, while concurrently seeing results appear for the three remaining fixtures.

The Accumulator product, delivered ahead of schedule and in record time for an instore installation, is the first Playtech Sports virtual product to be launched in a retail environment and is unique to the market for several reasons:

  • Presented in HD quality – unmatched on the market today

  • Cost effective and highly competitive in-shop hardware solution

  • Deployed swiftly and efficiently using Playtech’s locally managed server solution that results in low impact on operator resources

The over-the-counter product is currently undergoing a three-month trial in a number of outlets with the roll out reaching 100 shops by the end of this month. If successful it will be deployed nationwide.

Playtech also plans to distribute the new virtual product nationwide across the entire Coral shop estate via its satellite broadcast solution shown on Coral TV– another unrivalled industry offering.

In June Playtech delivered the world’s most realistic virtual sports product with its new smash hit tennis game live across all platforms, channels and devices.

Following a year-long process of exhaustive and record-breaking motion capture initiatives at Warner Bros Studios and 3D design and modelling work at the Playtech Sports studios, both in the UK, Playtech virtual tennis is as close to the real game as anyone has ever achieved with mind-blowing graphics, gameplay and extensive betting opportunities.

Virtual tennis is available online, in retail, and on mobile and includes comprehensive lifelike action, pre-match betting markets, realistic gameplay and incredible attention to detail including dynamic cloth physics with players’ shirts moving as they stretch to hit a backhand cross-court winner.

All Playtech Sports’ virtual products are future proof and developed with tournament, matches and leagues in mind.

Elliott Norris, Head of Virtual, Playtech Sports, said: “We’ve been working round the clock on a retail solution and firmly believe we’ve launched the best product on the market.

“Not only does it play extremely well, it looks great and is extremely simple and cost effective to set up, distribute and deploy,” Norris added.

Mark Kemp, Gaming Director, Coral, said: “The project was a delivered swiftly and promptly and we’re delighted with the results. Playtech’s new virtual sports retail product adds yet another dimension to the industry leading Omni-channel customer experience we have across all channels.”


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About Playtech

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division, run through subsidiary Markets Limited (formerly called TradeFX), is an established and growing online CFDs broker and trading platform provider, operating the brand Its B2C focused offering is available in more than 100 countries and in more than 25 languages and is licensed and regulated in the EU and South Africa.

For further information contact:

Playtech plc

Mor Weizer, Chief Executive Officer

Ron Hoffman, Chief Financial Officer

c/o Bell Pottinger


Andrew Smith, Head of Investor Relations


+44 (0)20 3772 2500





+44 (0)1624 645954

Bell Pottinger

David Rydell / Olly Scott / David Bass / James Newman




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