Leading casino brand gains access to best-performing premium Omni-Channel content
London: March 29th 2016 – Rapidly growing casino brand Mr Green is due to go live on Playtech’s cutting-edge Open Platform.
The powerful Playtech Open Platform (POP), complete with business intelligence capabilities and enhanced bonusing tools, allows licensees one-time integration and access to more than 600 best-performing in-house and premium branded Playtech games, as well as to a vast library of leading titles from more than 20 third-party suppliers including IGT, Scientific Games and Inspired.
Multi-award winning casino brand Mr Green will launch a host of Playtech-developed games in the coming weeks, initially launching best-performing desktop and premium mobile titles.
Existing POP customers include bet365, Gala Coral, and Ladbrokes to name a few, enabling them to offer their players exclusive and best-of-breed content ahead of many of their competitors.
Shimon Akad, COO, Playtech said: “We’re delighted Mr Green is joining the industry’s most dynamic and accessible Open Platform. They are a rapidly growing casino brand and will benefit greatly from having access to our vast, best-performing content portfolio.
“We have big plans for the platform and our content in 2016 in line with our omni-channel approach and across expanding markets such as Scandinavia,” Akad added.
Bo Wänghammar, CEO, Mr Green said: “Mr Green has a pronounced focus on large and regulated markets. Playtech has a very strong presence in the UK. Mr Green and Playtech is a great match and this collaboration will set Playtech games in the environment of Mr Green’s award-winning casino experience”.
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Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division, run through subsidiary Markets Limited (formerly called TradeFX), is an established and growing online CFDs broker and trading platform provider, operating a number of brands including markets.com. Its B2C focused offering is available in more than 100 countries and in more than 25 languages and is licensed and regulated in the EU and South Africa.
For further information contact:
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Bell Pottinger
Andrew Smith, Head of Investor Relations
+44 (0)20 3772 2500
+44 (0)1624 645954
David Rydell / Olly Scott / David Bass / James Newman
About Mr Green
For more information, please contact:
CEO, Mr Green Ltd
Mr Green Ltd. is an online gaming company that offers online casino in 13 countries, and an award winning casino operator being named IGA Operator of the Year three consecutive years 2013, 2014, 2015 and Mobile Operator of the Year 2016. IN 2016, Mr Green is adding sports betting to its product portfolio. Mr Green Ltd. is a fully owned subsidiary of Mr Green & Co AB - a Swedish company owning, acquiring and developing leading on-line gambling companies. Mr Green & Co AB is listed on Swedish AktieTorget, MRG.