5 March 2014 – Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, is proud to announce the launch of its Live Games for one of the industry leading brands - Ladbrokes.
The launch will enable Ladbrokes to distribute all of Playtech’s Live Games, across all platforms including desktop and mobile. The mobile platform will feature both HTML5 and native versions for iOS and Android devices, providing Ladbrokes with the most comprehensive solution available today. Developed with industry leading broadcasting technology, all of Playtech’s Live Games are created with the highest video quality. In doing so, players enjoy an identical quality to that provided on desktop devices, offering players a live gaming experience which is second to none.
Featuring the largest private area Playtech has created to date, Ladbrokes will provide their players with an exclusively branded Live area. Taking Live Games to the next level, players will also be able to join live game tables via the lobby stream with just one click. The fully dedicated area appeals to high rollers and novice players alike and offers Ladbrokes the opportunity to leverage their presence and positioning with branded and customised content to deliver an improved player experience.
The new Multi-Game interface launched is designed to maximise player value which will allow Ladbrokes’ players to play any three games simultaneously via a single window where the games or game tables can be easily swapped using a user friendly interface. The mobile native version also contains a unique lobby stream where players can tap any table to join.
Aviv Nankin, Playtech’s Head of Live Games, commented, “We are very excited to launch our Live offering with Ladbrokes. With its branded clickable private area live stream and full support for all mobile devices, I am certain Ladbrokes will see the positive results of this launch in no time. Our product definitely represents the next generation of Live games and we are excited to launch this new advanced Live Casino solution with one of the leading brands in our industry.”
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Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,000 employees located in twelve countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.
For further information contact:
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Pelham Bell Pottinger +44 (0)20 7861 3232
Adam Kay, Head of Investor Relations +44 (0)1624 645954
Pelham Bell Pottinger
David Rydell / Olly Scott / Guy Scarborough +44 (0)20 7861 3232