Playtech launches iconic Dirty Dancing progressive slot

Classic dance romance comes to life in new multi-jackpot game with array of incredible features

Dirty dancing banner

LONDON July 11, 2017 – Playtech has launched a premium branded progressive slot game based on the 1980’s classic film Dirty Dancing loved by millions worldwide.

The hit dance romance was the first film to sell more than one million home videos when it was released in 1987 and celebrates its 30th anniversary this year. The property was licensed to Playtech by Lionsgate (NYSE: LGF.A, LGF.B).

Playtech’s new slot remains true to the original film and contains a host of memorable scenes, including the film’s climactic lift set to a classic ballroom soundtrack.

The game contains a series of incredible features, including the chance to win big across two jackpot levels, a Johnny and Baby jackpot, as well as the Dirty Dancing Jackpot Game, Whirling Wilds with up to six random wilds in any spin, dancing wilds stacked in free games, and up to 35 free games with expanding wilds.

Retro-style symbols include all the film’s main characters, dancing shoes, vinyl records, a classic 1950s sports car, and jewels that award a large pay out if you manage to get three in a row and enter the Dirty Dancing Jackpot Game.

James Frendo, Casino Director, Playtech said: “Dirty Dancing is such an iconic brand that it was an obvious choice for us to transform into a leading branded slot. The game is sure to be an instant hit with our licensees’ players both old and new.”

Peter Levin, President of Interactive Ventures and Games, Lionsgate, said: “Thirty years after its arrival, the original ‘nobody puts Baby in a corner’ Dirty Dancing remains a deeply memorable classic that helped define a generation of cinema. We’re proud to work with great partners like Playtech to leverage our unique properties to connect with fans around the world.”

Playtech, the world’s leading gaming software, systems and services supplier, has unveiled a series of best-performing, feature-rich Omni-channel slot games so far in 2017, including its stunning Age of the Gods™ suite that is storming up the charts.

Playtech delivers the industry’s leading and largest portfolio of Omni-channel slot games, with more than 600 best-performing titles, including a wealth of tried and tested and highly innovative in-house designed and premium-branded titles, available across all platforms, channels and devices.

 

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About Playtech

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division's proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.


www.playtech.com


“DIRTY DANCING® and NOBODY PUTS BABY IN A CORNER® are registered trademarks of Lions Gate Entertainment Inc.”

 

For further information, contact:

Playtech plc

Mor Weizer, Chief Executive Officer

Andrew Smith, Chief Financial Officer

c/o Bell Pottinger

 

James Newman, Head of Investor Relations

 

+44 (0)20 3772 2500

 

 

 

 

+44 (0)1624 645954

Bell Pottinger

David Rydell

 

 

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