12 March 2014 – Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, is proud to announce the launch of its Live Clickable Lobby Stream feature.
Pioneering the live gaming space, the Live Clickable Lobby Stream feature enables players to join live games from a real-time lobby stream with a single click. While looking at the lobby area, players can instantly see each game table’s location and dealer, making it easy for players to choose their favorite game. Such transparency also establishes credibility on the player side which produces trust and loyalty.
This feature is also available in Playtech’s private areas and mobile native applications. The Live private area is a unique live stream showing the operator’s dedicated area with their own branded game tables, generating an atmosphere that empowers and differentiates the brand and delivers an improved player experience.
Aviv Nankin, Playtech’s Head of Live Games, commented, “Playtech is thrilled to bring the Live Clickable Lobby Stream feature to market. In today’s fast paced environment simplifying the process for players to choose their favorite live games is a must. The authenticity of this feature creates transparency for players which results in trust and loyalty. I believe this feature will provide our operators with a strong competitive advantage and take the player experience to the next level.”
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Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,000 employees located in twelve countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.
For further information contact:
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Pelham Bell Pottinger +44 (0)20 7861 3232
Adam Kay, Head of Investor Relations +44 (0)1624 645954
Pelham Bell Pottinger
David Rydell / Olly Scott / Guy Scarborough +44 (0)20 7861 3232