Bet & view action in portrait and landscape – Phenomenal player response with huge session and revenue uplift
London: November 11th 2016 – Playtech, the world’s leading gaming content and software, systems and services supplier, has launched the industry’s most cutting-edge live casino HTML5 Roulette product across its network of licensees further bolstering its reputation as the world’s leading live gaming offering.
In partnership with licensees and following extensive user experience testing and benchmarking analysis over the course of 2016, Playtech has launched the most sophisticated live mobile roulette product on the market.
In the first week of launch this has resulted in superior player engagement levels, longer session times across all devices, and significantly increased revenues for licensees.
For the first time players are able to seamlessly play live roulette on mobile and tablet in either portrait or landscape mode while simultaneously being able to see their bets at the same time as the roulette wheel is spinning.
Several rounds of intensive user testing and feedback enabled the Playtech live casino team to significantly enhance and re-design the user interface and overall gaming experience. As a result, the mobile user interface contains simple and easy-to-use navigation, clearer and perfectly positioned play and feature buttons and an ideal personalised view of the live action and table layout no matter what viewing format you choose.
Within two days of launching the new HTML5 roulette across Playtech’s live casino network in parallel with the previous roulette product, the overwhelming majority of players were found to have migrated to the new improved version.
An HTML5 Blackjack product will launch later this year offering a new, enhanced, richer product across all mobile and tablet devices.
Kevin Kilminster, Head of Innovation, Playtech Live, said: “We focused on roulette because it is our primary, premium game. We worked very closely with our major licensees to create what we firmly believe is the best performing product on the market.
“This has been highlighted by the huge demand we had for the product just 48 hours after it launched across the network. The response has been phenomenal with players immediately switching from our previous live roulette to our new HTML5 product and with incredible results for licensees. Players are more engaged than they ever have been and can now enjoy the best live roulette experience on the market.”
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Playtech is the gaming and financial trading industry’s leading Omni-Channel software, systems and services supplier with more than 130 licensees in 20 countries.
Playtech is the pioneer of Omni-Channel gaming and, through the company’s Playtech ONE brand, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet.
Its leading product portfolio spans across gaming and financial trading and includes casino, bingo, poker, sports betting, live, mobile and social/casual gaming, fixed odds games and online CFDs and binary options.
Licensees include the world’s leading online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets.
Founded in 1999 and listed on the main market of the London stock exchange, Playtech has more than 4,500 employees in 13 countries and a market capitalisation of £2.5 billion.
For further information contact:
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Bell Pottinger
Andrew Smith, Head of Investor Relations
+44 (0)20 3772 2500
+44 (0)1624 645954
David Rydell / Olly Scott / David Bass / James Newman