July 21, 2013 – Playtech, the international designer, developer, licensor and provider of software and services for the online, mobile, TV and land-based gaming industry, is pleased to announce the launch of Game-specific and Free Spin Bonuses for all its games.
The all new Game-specific Bonuses allow operators to grant players bonuses specific to a particular game, category of games or on a particular platform. This exciting feature introduces a new level of flexibility for operators aiming to create targeted promotions, as the bonus funds are for specified games.
The unique Free Spins Bonus feature provides operators with an alternative promotional tool for slots players. This is a particularly good acquisition marketing tool as it allows operators to introduce new customers to a game with minimal monetary commitment.
Shimon Akad, Playtech’s VP Operations commented, “We are thrilled to introduce these industry-leading features to market. They provide a level of flexibility that will help our valued operators to improve their marketing efforts tremendously and therefore increase their success and revenue. We believe these features represent the future of how operators target customers and have already received very positive feedback from some of our larger licensees.”