HTML5 36-ball Cash Cubes includes unique retention mechanic
London: February 24th 2016 – Playtech, the world’s leading omni-channel gaming software and services supplier, has launched Cash Cubes, a new speed mobile bingo game variant which is being deployed across the industry’s leading bingo network with a £50,000 network promotion.
Developed and designed in-house with speed in mind, the 36-ball multi-stake game is played every two minutes and ideal for today’s players who enjoy short, sharp bursts of rapid-fire mobile gameplay, while it also appeals to both mobile and traditional as well as lapsed players seeking new variants.
The highly innovative game is Playtech Bingo’s first networked single ticket, multi-stake product with prizes proportional to a players’ stake. All players have to do is select their ticket price and the appropriately priced cube begins to rotate.
The game’s unique built-in retention element is designed to increase a players’ experience, loyalty and lifetime value. The more cubes a player collects, the more likely he or she is to achieve a feature bonus.
Cash Cubes is available in HTML5 format across mobile, tablet, and desktop.
Daniel Phillips, COO, Playtech Bingo said: “We have developed and designed a highly original product with an innovative twist with this 36-ball, multi stake variant. We premiered the game at ICE 2016 and the feedback was phenomenal.
“The game looks fantastic and, with a number of our largest licensees heavily promoting the game, the early signs are very encouraging with players immediately engaging with and enjoying this innovative new format,” Phillips added.
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Playtech is the gaming and financial trading industry’s leading Omni-Channel software, systems and services supplier with more than 120 licensees in 20 countries.
Playtech is the pioneer of Omni-Channel gaming and, through the company’s Playtech ONE brand, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet.
Its leading product portfolio spans across gaming and financial trading and includes casino, bingo, poker, sports betting, live, mobile and social/casual gaming, fixed odds games and online CFDs and binary options.
Licensees include the world’s leading online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets.
Founded in 1999 and listed on the main market of the London stock exchange, Playtech has more than 4,500 employees in 14 countries and a market capitalisation of £2.5 billion.
For further information contact:
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Bell Pottinger
Andrew Smith, Head of Investor Relations
+44 (0)20 3772 2500
+44 (0)1624 645954
David Rydell / Olly Scott / David Bass / James Newman