Deal with merged entity formed of Veikkaus, RAY and Fintoto significant step in growing key regulated market
London: December 20th 2016 – Playtech, the world’s leading gaming content and software, systems and services supplier, and Veikkaus, the lead brand behind the country’s enlarged FRV Finland group made up of the recently merged Veikkaus, RAY and Fintoto companies, have agreed a landmark contract that will guarantee growth in the Finnish market.
Building on six years of partnering with RAY, Finland’s Slot Machine Association, Playtech will supply the new Veikkaus-led brand with a full suite of exclusive, best-performing Playtech games and casino content with further phases planned for the future.
The new brand is formed of three merged government-managed companies including Veikkaus, RAY, and Fintoto and has plans to significantly grow the market in the coming years.
Playtech has worked closely with RAY since 2010 and established one of the fastest growing online gaming operations in the region generating year-on-year double digit growth. This includes casino and poker games and a series of localised RAY-branded exclusive games. In addition, both companies have worked on a responsible gaming framework specifically designed and adapted in-line with Finnish regulatory requirements.
Playtech’s partnership with RAY has set the benchmark in the Nordic market on how to deliver an outstanding gaming platform and significantly grow an operator’s offering and, in 2015, both companies extended their contract by a further 20 years.
Playtech is the pioneer of Omni-channel platform development, delivery and gaming with its unrivalled Playtech ONE brand offering licensees a seamless, unified experience, across any product, any channel and any device through one account and on wallet.
Shimon Akad, COO, Playtech, said: “Today’s agreement marks a significant milestone in extending not only our presence in Finland, but also extending our strong relationship with Veikkaus and its key stakeholders.
“We’re delighted they have selected Playtech to strengthen our long-standing and successful partnership in supporting the growth of the Finnish market. Our work with RAY in the last six years has shown that we are committed to the market and its growth and look forward to a new era with the country’s newly formed gaming entity.”
Timo Kiiskinen, Senior VP Business Operations, RAY, said: “Our work with Playtech has set the bar on how to deliver year-on-year growth and outstanding results. We value our close working relationship and are very excited as to what the future holds together.”
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Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division's proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
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