Renewal takes decade-long partnership to beyond 2020
London: February 9thth 2017 – Leading operator Betfred.com has agreed to extend its decade-long partnership with Playtech until beyond 2020 ensuring it will continue to offer its customers the industry’s best performing gaming products and player experience.
The multi-year extension includes the renewal and extension of Playtech’s leading casino content, progressive jackpots and access to more than 600 of the industry’s best-performing games including a host of branded titles from Warner Bros. Consumer Products on behalf of DC Entertainment. This includes Batman Classic TV Series, Man of Steel (2013), Green Lantern (2011), Superman (1978) and Superman II (1980).
This will also include Betfred’s participation in Playtech’s exclusive licensee £500,000 cash casino network promotion on new iconic DC-branded film and television properties which launches at the end of February and runs for four weeks. The promotion also runs across a host of top Playtech content including Buffalo Blitz and Halloween Fortune 2.
Today’s agreement also includes the renewal to offer its players Playtech’s leading bingo, poker and live casino that have all been extended for the same period.
Betfred and Playtech have worked closely for more than 10 years with the renewal highlighting both companies’ commitment to taking the relationship even further.
Mor Weizer, CEO, Playtech, said: “We’re delighted to have agreed this renewal with Betfred, one of our key partners and licensees. I’m also very pleased on a personal note. Betfred was one of the first contracts I put together when I joined Playtech more than 10 years ago so to agree this with them until beyond 2020 is fantastic news.”
Rakesh Chablani, Managing Director, Betfred.com, said: “Agreeing today’s extension is a great way to start 2017. Playtech are one of our most important partners and enable us to offer our players the industry’s leading gaming experience.”
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Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division's proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
For further information, contact:
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Bell Pottinger
James Newman, Head of Investor Relations
+44 (0)20 3772 2500
+44 (0)1624 645954
David Rydell / Olly Scott