Loading speeds three times faster than HTML5 – Play more than 100 games in seconds
London: September 15th 2016 – bet365 has become the first operator to go live with Playtech’s new native mobile casino application, offering instant gameplay and improved speed and performance across all iOS and Android devices.
bet365 players can download and play games in seconds, with loading speeds up to three times faster than HTML5 equivalents, giving them instant access to the most immersive mobile gameplay experience there is.
The five-star rated app, that has received hundreds of reviews, includes more than 100 native games including classic casino titles and all the latest Playtech slots. Games are optimised for all devices allowing players to enjoy cutting-edge casino action no matter what iOS or Android device they use.
Players can also personalise their experience by grouping their favourite games in one location, while also taking advantage of the industry’s biggest casino offers and cash rewards in a dedicated promotions section.
Playtech’s latest app includes a new native lobby for both iOS and Android devices. This features a flexible, device-centric layout and configuration as well as improved image quality allowing players to navigate with ease.
The new casino app is an upgrade to the operator’s existing mobile casino application. The app is available to download in the App Store. Existing players simply need to update the app, while Android users can download the app by visiting casino.bet365.com.
Shimon Akad, COO, Playtech, said: “Research, including a recent Nielsen report, suggests that 89% (vs. c.11% browser) of time on mobile is spent in-app, supporting the theory that native apps are what players want to use when gaming.
“Playtech has invested significantly in native technologies, backing up our strategy to provide the best solutions for our partners and their players. The instant and sticky native play functionality and new features will ensure our licensees can drive player values and make our new app the best on the market today.”
Christian H Bogstrand, Chief Executive Officer and Head of Gaming Hillside (Gibraltar) Limited, bet365, said: “We have worked closely with Playtech on the development of the new Casino native app, ensuring we provide high quality content with a much faster and improved gaming experience.”
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Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division, run through subsidiary Markets Limited (formerly called TradeFX), is an established and growing online CFDs broker and trading platform provider, operating the brand markets.com. Its B2C focused offering is available in more than 100 countries and in more than 25 languages and is licensed and regulated in the EU and South Africa.
For further information contact:
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Bell Pottinger
Andrew Smith, Head of Investor Relations
+44 (0)20 3772 2500
+44 (0)1624 645954
David Rydell / Olly Scott / David Bass / James Newman
bet365 is the world’s largest online gambling company. The group employs over 3,000 people and has over 21 million customers worldwide.
At the iGaming Business Affiliate Awards 2016, bet365 retained the Best Sports Betting Affiliate Programme award for a third year running. bet365 also won the Best Overall Affiliate Programme award for six consecutive years, up to and including the final year of this category in 2015.
bet365 was named Sports Betting Operator of the Year for the third year in succession at the 2015 eGaming Review Awards and secured top spot for the sixth year running in the eGaming Review’s Annual Power 50 for 2015.