London, October 3 2019 – Playtech, the world’s leading omni-channel gambling company, today announces that Fortuna Entertainment Group, the largest betting and gaming operator in Central and Eastern Europe, has completed the migration of its Sportsbook in Slovakia onto Playtech’s IMS platform. With Fortuna’s Sportsbook in Czech Republic, Poland and Croatia to follow.
The agreement is the next stage in Fortuna and Playtech’s omni-channel partnership in Central and Eastern Europe following the extension of their initial agreement in 2018. Fortuna customers can now seamlessly access Sportsbook funds across retail and online channels. In addition, Fortuna is now able to harness Playtech’s Engagement centre and responsible gambling tools across its omni-channel offering, allowing for a seamless customer experience and real time engagement.
Once the Casino licensing process is complete, Fortuna will launch Playtech’s award winning casino suite and extensive selection of third-party gaming content across the platform. Playtech’s front-end portal framework will allow Fortuna to integrate and personalise content using data driven customisation tools.
Fortuna has grown to become the leading betting and gaming operator in Central and Eastern Europe since Playtech first partnered with the company in August 2016. Highlights of its partnership include launching the first online casino in the Czech Republic.
Per Widerstrom, CEO at Fortuna Entertainment Group, added: “Our strategic partnership with Playtech is central to growth plans and success so far. This migration is the next stage in Fortuna’s omni-channel leadership in Central and Eastern Europe. Fortuna customers can now enjoy a sophisticated and seamless user experience. Playtech’s data driven toolset allows for real time player messaging and engagement, immediately improving the quality of the player experience and taking our responsible gambling capabilities to the next level.”
Shimon Akad, Playtech Chief Operating Officer, said: “Fortuna’s continued growth trajectory is highly impressive and we are proud to be a strategic partner to one of the foremost operators in Europe. This partnership firmly leverages the power of the Playtech ONE solution, both from a marketing and player tracking perspective, and we believe there is further growth ahead as Fortuna continues to extend its omni-channel leadership.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,800 employees across 18 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822