Coral’s retail arm extends PBS relationship

Supplier rolls out software on more than 450 in-shop tablets

22nd June, 2017 – Playtech BGT Sports (PBS), the leading supplier of omni-channel sports betting technology, has successfully completed the deployment of its proprietary software onto more than 450 existing tablet-based betting terminals across the Coral estate.

The solution enables a seamless multi-channel experience for customers and is set to further improve the retail offering, with a prominent positioning in front of TVs, allowing for an improved in-play experience.

John Pettit, Playtech BGT Sport’s UK, Ireland and Australia Managing Director, said: “We are delighted to have supported Coral in extending their self-service estate with the roll-out of PBS software on Connect tablet-based terminals. This is also a huge vote of confidence from such a heavyweight retail operator.”

“Our terminals and software solutions are re-shaping the betting shop industry as bookmakers realise the benefits of digitising the retail space, both to their bottom line and their user experience.”

Richard Lang, Ladbrokes Coral’s Retail Commercial Director, said: “I’m very pleased to have agreed with PBS to extend our SSBT footprint across the Coral estate with the introduction of over 450 Connect tablets. This offering further enhances our retail offering, as well as supporting our multi-channel focus.

“We believe strongly in utilising best-in-class technologies and PBS deliver us the best digital, retail offering around, providing an improved experience for our sportsbook customers.”

PBS now provides terminals and software on more than 3,000 terminals within Coral’s retail stores, with its Connect customers also benefitting from exclusive offers on SSBTs, as well as being able to utilise live cash-out of retail bets across various devices.

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About Playtech

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division, run through subsidiary Markets Limited (formerly called TradeFX), is an established and growing online CFDs broker and trading platform provider, operating the brand markets.com. Its B2C focused offering is available in more than 100 countries and in more than 25 languages and is licensed and regulated in the EU and South Africa.

www.playtech.com

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