London, August 16 2019 – Leading gambling technology specialist Playtech has announced Buzz Bingo as the winner of the latest Playtech Award.
Launched in 2016, the Playtech Award Scheme celebrates the achievements, innovation and hard work of Playtech’s valued operators. Judged by a panel of specialists across Playtech’s business, the award recognises success and innovation around game launches and promotions, acquisition and new product and feature adoption.
Having won a Highly Commended runner-up prize in the 2018 Annual Awards, Buzz Bingo’s success in the Seasonal Awards recognises the company’s outstanding collaboration with Playtech; notably as an early adopter of many innovative features, including:
- In-Game Messaging – Real-time, relevant and tailored communication with players at their most engaged – as they play.
- Game Modifiers – Unlockable extra features in selected games, designed as a unique reward or promotional tool.
- Thunderbite mini-games – A ‘game within the game’ bonus delivery method, devised by third-party engagement specialists Thunderbite and integrated with Playtech’s award-winning IMS.
Since launching the brand in 2018, the Buzz Bingo team has worked side by side with Playtech to create a comprehensive omni-channel offering, seamlessly synchronising the player experience across retail and online.
Lucy Owen, Commercial Director and Head of Account Management at Playtech, comments: “We have been delighted by the response to the Playtech Award and choosing a winner from a long list of worthy contenders was no easy task. However, the entire panel felt that Buzz Bingo’s approach to embracing innovation and their achievements in such a short timescale deserved special recognition.
Just a year on from launching the brand, Buzz Bingo is one of the fastest-growing omni-channel operators in the industry, and their investment in cross-channel player engagement can be key to this. We look forward to continuing to work closely with Buzz Bingo long-term to deliver a fantastic experience for their players through their clubs and online”.
Chris Matthews, CEO at Buzz Bingo, adds: “Everyone at Buzz Bingo is delighted to have won the Seasonal Playtech Award. Our mission is to deliver the best player experience in the industry, in club and online, and our collaboration with Playtech has been an important part of realising that. We’re looking forward to working together in the future so we can continue to deliver the best omni-channel offering to our players”.
Elsewhere, Finnish state operator Veikkaus was awarded a Highly Commended runner-up prize, in recognition of its leverage of the brand power of the Age of the Gods suite, effectively using CRM and engagement tools across multiple points of contact with the player.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech’s partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.
Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James, Vicky Newark c/o Headland Consultancy
+44 (0)20 3805 4822