London, 10 November 2022. Playtech, the world’s leading gambling technology company, has announced that it will partner with the BetVictor Group, one of Europe's leading online gambling companies, to launch new content to UK customers.


As part of the new agreement, Playtech Casino and Live Casino content will be made available across all the brands that the BetVictor Group licenses and operates in the UK, BetVictor, Parimatch, Heart Bingo and the soon to be launched talkSPORT BET.


BetVictor Group customers will have access to Playtech’s full suite of games, along with messaging and promotional functionalities. Players can also look forward to three tables dedicated to the World Cup 2022, which are being unveiled later this year to coincide with the tournament.


Officially launched on October 24th, this new partnership marks the first time the two industry leaders have collaborated in the UK market. With the BetVictor Group also planning launches into new markets, such as Ontario with the BetVictor B2C brand and Germany with the BildBet brand, amongst others, there is exciting potential for further partnership between Playtech and BetVictor Group and the opportunity for  Playtech’s content to be brought to an even bigger audience.d


BetVictor champions safer gambling, innovation and integrity and boasts over 3,000 games, this latest announcement serves to demonstrate its continued growth and expansion in the industry.


George Voyatzis, VP Commercial at Playtech, said: “We are proud and excited to be working with BetVictor, one the world’s leading gambling companies. This partnership is of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK. Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders, so we’re delighted to be working with BetVictor, whose strong values very much align with our own.”


Turlough Lally, Director of e-Gaming, BetVictor, added: “Playtech is a long-standing key player in the industry, and we are very pleased to be embarking upon this new partnership with the company.  Through the partnership, we will expand our Casino and Live content offering and product range to our dedicated players across the UK. In the future, we hope to further strengthen this new partnership, expanding into new markets together, and delivering more exciting and innovative content to our customers across the globe”






About Playtech


Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,600 employees across 26 countries.


Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online. 


Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy. 


About the BetVictor Group


The BetVictor Group is an online gambling company and B2B solutions provider with licences in Great Britain, Gibraltar, Ireland Germany, Malta and Ontario. The privately owned group employs more than 600 people worldwide, with its global headquarters based in Gibraltar.


Offering sportsbook, casino and bingo, the BetVictor Group is committed to protecting customers from gambling related harm and is dedicated to improving the gambling experience by leveraging its in-house developed technology and award-winning products




For further information, please contact:   


Headland Consultancy 

Tom James, Felix Zadek-Ewing


+44 (0)20 3805 4822 

 M: +44 (0) 7818594991