Betfred Goes Live With Playtech's Mobile Casino
Playtech, the international designer, developer, licensor and
provider of software and services for the online, mobile, TV and
land-based gaming industry, is pleased to announce the launch of its
mobile casino solution for licensee and established online gaming
operator Betfred.
Playtech’s offering will include a selection of 20 table and slot games
including several popular branded slots, giving players access to their
favourite Playtech content on-the-go. The launch with Betfred is just
the first step toward a rich mobile offering set to be released next
year. Having recently developed its Mobile Hub, Playtech has
revolutionised its delivery to mobile, making it easier for operators to
centralise and customise their entire mobile offering. Following
casino, Betfred will introduce bingo and live dealer games, bringing its
players multiple products via one user interface on their mobile
devices.
Shay Segev, Playtech COO, said, “We are thrilled to introduce
Playtech’s mobile casino to Betfred, as they are an important operator
in the mobile arena. With the investment and effort they continue to put
into expanding and promoting this platform, we see Betfred as a great
partner in advancing our reach on mobile.”
Chris Sheffield, Managing Director of Betfred.com, added, “This is a
very exciting launch for us that fits perfectly in line with our overall
strategy to boost mobile activity. We are confident that with
Playtech’s proven products combined with our strong focus on the
platform, we will be able to generate significant traffic to mobile from
both existing and new players.”