Bet365 first to launch Playtech native app
Bet365 has become the first operator to go live with Playtech’s new
native mobile casino application, offering instant gameplay and improved
speed and performance across all iOS and Android devices.
bet365 players can download and play games in seconds, with loading
speeds up to three times faster than HTML5 equivalents, giving them
instant access to the most immersive mobile gameplay experience there
The five-star rated app, that has received hundreds of reviews,
includes more than 100 native games including classic casino titles and
all the latest Playtech slots. Games are optimised for all devices
allowing players to enjoy cutting-edge casino action no matter what iOS
or Android device they use.
Players can also personalise their experience by grouping their
favourite games in one location, while also taking advantage of the
industry’s biggest casino offers and cash rewards in a dedicated
Playtech’s latest app includes a new native lobby for both iOS and
Android devices. This features a flexible, device-centric layout and
configuration as well as improved image quality allowing players to
navigate with ease.
The new casino app is an upgrade to the operator’s existing mobile
casino application. The app is available to download in the App Store.
Existing players simply need to update the app, while Android users can
download the app by visiting casino.bet365.com.
Shimon Akad, COO, Playtech, said: “Research, including a recent
Nielsen report, suggests that 89% (vs. c.11% browser) of time on mobile
is spent in-app, supporting the theory that native apps are what players
want to use when gaming.
“Playtech has invested significantly in native technologies,
backing up our strategy to provide the best solutions for our partners
and their players. The instant and sticky native play functionality and
new features will ensure our licensees can drive player values and make
our new app the best on the market today.”
Christian H Bogstrand, Chief Executive Officer and Head of Gaming Hillside (Gibraltar) Limited, bet365, said: “We
have worked closely with Playtech on the development of the new Casino
native app, ensuring we provide high quality content with a much faster
and improved gaming experience.”