Strategy and Vision

Best-of-breed gaming, products and services.

Industry Leaders

We are committed to offering our partners best-of-breed gaming products and services across all platforms. Our vision is to remove the technology barrier for our customers, while keeping them at the forefront of innovation.

With our comprehensive set of products, platforms and content, we enable our partners to leverage our industry-leading technology to both grow their business and differentiate themselves in a rapidly changing and increasingly competitive environment.

We gain insight on how to deliver the best technology in the industry by listening, communicating and collaborating with our long-standing partners that include many of the world’s largest and most well-known gaming brands.

Creating, maintaining and developing these key relationships is a key focus for our business.

Commitment to Quality and Innovation

Our Strategy

Support organic growth: The depth and breadth of Playtech’s offering means that we are able to partner with our licensees to deliver some of the most successful and innovative online businesses in the world. In 2016, Playtech achieved organic revenue growth of 13%, ahead of the growth of the underlying global market.

Cross-sell products and services: Playtech’s industry leading IMS and BI management systems allow licensees to enhance their customer journey, service and ultimately, their cross-sell ability e.g. Ladbrokes Coral Group and Paddy Power Betfair. In partnering with our licensees, we can support them in entering new product verticals and new geographical markets.

Attract new licensees: The value of Playtech’s market-leading offering is reflected in the continued momentum of attracting new licensees every year. Playtech has an impressive track record of adding five to ten new licensees every year – attracted by our unique Omni-channel offering and the quality of our software and technology.

Increasing product, service and distribution capabilities: Playtech’s philosophy is to offer all product verticals across all distribution channels. Playtech invests to expand its offering to support its licensees with new technologies, avenues to market and products e.g. Playtech Live, virtual racing and casual gaming.

Improve quality of earnings: A strategic focus for Playtech remains to continue to grow its regulated revenue. This has been increasing steadily in the last few years and in 2016 the proportion of regulated revenues at Group level stood at 42%. In 2016 Playtech launched Sun Bingo and created the new Playtech BGT Sports division which should result in growth of regulated revenue in 2017.

Acquisitions remain key: Playtech has an outstanding acquisition track record, investing in new technology, exciting content, and new products. Companies have mostly been acquired on an earn-out basis, enabling Playtech to leverage its existing business and licensee base to create strong synergies. Playtech is focused on making further, similar bolt-on and larger acquisitions.

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