Playtech ICE 2019

Visit Playtech at ICE London 2019

Stand N6-140


From 5 – 7 February, you can meet the Playtech team at the gambling industry’s biggest B2B event – ICE London 2019 at ExCeL London. Visit us on Stand N6-140 to discover why Playtech is the UK and Europe’s first choice technology partner for online, retail and land-based gambling operators.

ICE is the ideal opportunity to find out more about our industry-leading solutions, unrivalled content selection and latest innovations, including: 

  • Gaming Platform as a Service (GPAS) – the ultimate content creation solution, offering exceptional game building capabilities in a user-friendly ‘drag and drop’ format, backed by a powerful maths engine to accelerate game development
  • Marketplace – the industry’s biggest shop window and discoverability tool – search hundreds of Playtech and third-party titles based on a range of criteria, or receive recommendations based on advanced algorithms
  • POP (Playtech Open Platform) – powerful content aggregation technology designed to reduce the pain of third-party content integration, giving operators access to an ever-expanding library of the industry’s most popular games
  • The GamesLink Integration Platform – the fast, easy way to access over 130 Casino and Live Casino games, integrating content and features such as Free Spins directly with your existing wallet and back-end system
  • BetBuddy – our ground-breaking Responsible Gambling analytics platform, backed by sophisticated machine learning and supported by continuous benchmarking; offering seamless integration with IMS for ‘out of the box’ operation
  • Engagement Centre – a comprehensive data-driven personalisation toolset for 360° player interaction and engagement, driven by actual and predicted behaviour, including in-game messaging and modifier options
  • Playtech IMS (Information Management System) – our pioneering end-to-end player journey management platform, delivering a seamless player experience across games, verticals and platforms via a single account and wallet
  • Award-winning branded and original content – a vast selection of Casino, Live Casino, Poker and Bingo games and variants, including our DC Entertainment series, the Sporting Legends suite and our award-winning Age of the Gods brand – the first cross-product game brand of its kind
  • Playtech BGT Sports – our industry-leading omni-channel sportsbook solution, with in-play coverage across more than 30 sports
  • Playtech Academy LIVE – learn more on hot topics in the world of gambling with live presentations from the Playtech team and other industry experts on 5 and 6 February. New for 2019 – visit to put your questions to our presenters


ICE London 2019 – Stand N6-140, ExCeL London, Royal Victoria Dock,
1 Western Gateway, London E16 1XL

Register to visit ICE at