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PLAYTECH ANNOUNCES BINGO LICENSING AGREEMENT WITH BOYLESPORTS

Playtech-owned Virtue Fusion Alderney becomes online bingo supplier to Irish bookmaker

Wednesday 17th March 2010 (London, UK) – Playtech Ltd, the leading software provider to the online, mobile, TV and land-based gaming sector, is pleased to announce that it has established a bingo licensing agreement with Boylesports.

Playtech will provide Boylesports, Ireland’s largest independent bookmaker, with its online bingo solution through the Virtue Fusion Alderney platform, the world’s leading developer and licensor of internet bingo products.

Boylesports will receive unrivalled European prize pool liquidity from Playtech Ltd. The bingo product joins Boylesports’ egaming offering that already includes Playtech poker.

Boylesports Head of Online, Conor Grant commented:

“As the industry leading provider of online gaming software, Playtech have a proven track record for supplying fantastic products with great liquidity. We are delighted to be introducing their online bingo through Virtue Fusion to Boylesports.com.”

Mor Weizer, Playtech CEO, said:

“We are delighted to become online bingo supplier to Boylesports. They already benefit from having Playtech for their poker product, so taking another best of breed service by utilising the Virtue Fusion Alderney platform will compliment their portfolio and bring enhanced opportunities.”

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For more information contact:

Playtech +44 (0) 20 7861 3232
Mor Weizer, CEO of Playtech Ltd  
Ollie Drew, Square in the Air: +44 (0) 7239 8242
PR adviser to Virtue Fusion 


Notes to editors:

About Virtue Fusion Alderney
Virtue Fusion Alderney, the world's leading developer and licensor of internet bingo products and winner of “Best Bingo software” as voted by the industry at this year's Bullet Bingo Summit 2009, was acquired by Playtech Ltd in February 2010.

The Virtue Fusion Alderney multi-lingual and multi-currency European network offers the largest bingo prizes to be found, with peak traffic of over 7,000 concurrent players driving over €100,000,000 in total stakes-per-month.

Developing bingo and networked gaming solutions for the online gambling industry, some of the world's best-known gaming operators, bookmakers, land-based operators and media companies use Virtue Fusion Alderney’s bingo solutions, including Mecca, Ladbrokes, William Hill, Sky, Bet365, Crown Bingo, Virgin and Paddy Power.

Virtue Fusion operates out of Alderney and is currently applying for a Maltese Licence.

About Playtech
Playtech develops unified software platforms for the online and land-based gambling industry providing bingo, sports betting, networked games, online casino, poker, bingo, mobile gaming, live gaming, land-based kiosk networks and fixed-odds games. Playtech gaming applications are fully inter-compatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface.

www.virtuefusion.com                                               www.playtech.com