THE MOST CREATIVE, INGENIOUS AND UNIQUE GAMING EXPERIENCE IN THE INDUSTRY
In a market where players demand perfection, excitement and a thrilling web experience, Playtech delivers. Our industry-leading offering combines unbeatable games and cutting-edge technology on an open platform for seamless integration with operators’ websites.
State of the Art Content
We are proud to offer over 500 of the most innovative and exhilarating games in the industry as well as the entire portfolio of proven content from our recent acquisition of Ash Gaming. Over 50 new games are released every year, so that players have access to a continually growing content library that includes slot, table and card, fixed odds games and more.
Through licensing agreements with well-known movie and entertainment brands including Marvel, MGM, NBC Universal, HBO, Playtech brings you branded games whose mass-market appeal will broaden your reach to new audiences.
Data Driven MarketingOur top of the line cross selling tools maximise revenue via marketing messages delivered throughout the player’s journey, turning statistical understanding into an easily configurable player experience.
From the login message through the background of the client, the games menu, to the game advisory, in game menu and promotion gadget – everything can be customised per player, based on segmentation utilising a range of criteria.
A Truly Open Platform Solution
Our open platform solution is breaking boundaries, as the only one that intuitively maximises profit and cross-selling opportunities. Operators and players can enjoy Playtech and third-party content across any product channel or platform. Be it as side games on the poker client, on the games tab of sports betting sites or as embedded mini-games for bingo or live games, the ability to seamlessly and immediately integrate new games ensures the most exciting playing experience.
With the unification of the Playtech Casino, GTS, Ash Gaming and Virtue Fusion games combined with central control via the IMS, operators can move content between platforms for a truly borderless gaming experience.